Shri Jayameera Malligai
A full digital rebrand spanning a mobile app, a website, brand identity, and cross-channel marketing — built for a neighbourhood grocery whose regulars span three generations.
The brief
Bring decades of in-store trust online — without losing the warmth.
Shri Jayameera Malligai is a Coimbatore grocery name with a reputation built over generations of neighbourhood trust. The brief was to give the shop a digital presence regulars would recognise instantly — so we built around one idea: a digital storefront that feels like walking into a well-loved shop, not scrolling through a catalog.
We delivered the whole package — mobile app, website, brand refresh, and the campaigns that drive both walk-ins and installs — as one connected system, so every touchpoint feels like the same brand.
What we delivered
Four disciplines, one brand
- Mobile app — native-feel grocery app with categories, shopping lists, and a reorder flow regulars actually use.
- Website — responsive, fast-loading site that drives daily orders and Play Store installs.
- Branding — identity refresh rooted in the shop's heritage: logo, palette, typography, in-store signage.
- Marketing — Meta & Google campaigns with WhatsApp automations, running as a steady drumbeat.
Challenges
What we had to solve for
01
Hundreds of SKUs, changing daily
A grocery catalog isn't static — prices shift, stock moves, new items land every week. The system had to keep up without becoming a second job for the team.
02
Multi-generational customers
Regulars span from 20-somethings ordering for pickup to 70-year-olds who still prefer phone calls. One interface had to feel right to both.
03
Online had to feel like the shop
The family-run store has decades of trust. Anything digital had to carry that warmth forward — not replace it with generic e-commerce chrome.
Our approach
How we got there
01
A catalog the team can actually run
Add, edit, and mark items out-of-stock in a few taps. No engineering help needed when prices shift or new products land on the shelf.
02
Designed for a wider age range
Generous tap targets, readable type, and no jargon. We tested the flows with older regulars before shipping.
03
One brand system across app, web & store
Same type, same colour system, same signage language — so a customer who sees an ad and later walks in recognises they're in the same brand world.
Inside the app
Built for the way real customers shop
A guided tour of the Shri Jayameera Malligai app — browsing categories, building a shopping list, and placing an order.
App walkthrough
Video coming soon
Results
What changed for the business
01
Live on Google Play
The app is published and updating — customers download, browse, and build shopping lists from their phones.
02
Orders placed ahead of visits
Regulars now compile lists on the app and message them in, so visits to the shop are quicker and staff can prep orders in advance.
03
Unified digital + physical brand
The shop, app, and website now carry the same identity — reinforcing the trust built over generations at every touchpoint.
Client testimonial
“The ShineUp team built our app, the website, and the new brand — and handled marketing on top of it. Regulars now send shopping lists before they even step in. Feels like one connected shop now.”
Shri Jayameera Malligai
Coimbatore, India
Next project
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Interactive · Engineering
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